Brandambassadors - Power of content

Power of content

What is content marketing?

“Content Marketing is a way to engage your audience and raise your number of clients based on relevant and valuable content creation”. So the strategy with creating content for brands is to attract, involve and create values for the brands audience. To create a good perception about the brand, tell more about the quality and performance of the products or services and how they wil give a solutions to their needs.

In the nowadays cluttered environment it is necessary to get attention and be relevant with your message.

Is content marketing relevant for your brand?

A lot of marketers are asking themselves do we have to start or extend our content marketing approach. Here a a few questions you can ask yourself and see if it’s going to work for you:

  • Is it right for our audience and with our brand message?
  • Are you giving the right informations or stories to solve your customers problems?
  • Do you want to build on relations with your audiences or customers?
  • Do you want people to talk about you?
  • Are you willing to focus on customer retention and loyalty?

Content marketing steps

How to plan a content markering proces?

  1. Create a plan
  2. Define your audience
  3. Create relevante and compelling brand stories
  4. Set up a channel strategy to spread stories
  5. Set up the distribution process by using a content calendar
  6. Create content and make conversations
  7. Measure performance of the campaigns

Content marketing channels

How to get your content out there. These are the channels where to spread your brand stories.

  • Paid channels
    • Paid search Google
    • Display ads
    • Promoted tweets
    • Promoted posts Facebook
    • Pinterest pins
    • Instagram ads
    • Linkedin sponsored posts
    • Paid posts by influencers
  • Owned channels
    • Company blog website
    • Social media profiles
    • Email marketing
    • Video
  •  Earned channels
    • Organic search
    • Influencer marketing
  • Social shares
    • Shares on social platforms
    • Participation in communities
    • Webcare

Benefits of content marketing

  • Attracts visitors and grows your site traffic
  • Becoming an authority in your field
  • Creates value for your audience
  • Engages your audience
  • Generates a positive brand perception
  • Educates the market about your products and services
  • Drives sales to the next level
  • Generates more leads
  • Reduces Customer Acquisition Cost
  • Increases the client lifetime value
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